Having a business website is more than just posting pictures of your products and services captioned with the price and minimum order quantity requirement. You need to make sure that your “backroom” works seamlessly as well. This simply refers to the operations side of your businesses. This side also has to be supported by the necessary tools and systems, such as shipping integration software programs, to guarantee timely product and service delivery that more than meets the customers’ expectations.
No matter how great your products are, they are useless if they do not reach your market. Before you even think of selling to your market, you have to make sure that you can actually deliver what they purchase. This is possible with a multi channel ecommerce software. This software also makes it possible to learn more about your customers. Using an ecommerce software with shipping management and CRM features is definitely beneficial to your businesses not only from the operational point of view but also for strategic marketing purposes.
Recording and Updating Customer Delivery Details
The time of keeping track of customers’ information in ledgers and spreadsheets is long gone. Today, you can use online shipping tools to record and update your customers’ delivery details. Programs like OrderCup can help you manage this part of running your business. Looking up your customers’ information will no longer take as much time as it did when you had to shift through folders and file tabs. All you need to do is to input your customer’s name and click search to find and update any information as necessary.
Some of these online tools also come with a cloud-based CRM feature so information can be retrieved anytime, anywhere. Customer data can be accessed on mobile phones, computers and laptops, and tablets. With information compiled in an online database, you can easily analyze your customer demographics and other pertinent information. This will help you come up with strategies for resell and for upsell as well.
Determining Customer Preferences and Buying Patterns
With a shipping software with a CRM feature, you can collect and manipulate data to analyze your customers’ buying patterns and draw out their preferences. With their transaction histories, you can find out what products they prefer, how much in quantity they purchase at a time for each product, how much they spend per transaction, and their rating of the products they availed of among others.
The tandem of marketing and operations can gain a lot from a program like Order Cup. With the right functionalities and features, business owners can offer more products and services to delight their customers even more. Here are some of the efficiencies offered by such programs:
1. eCommerce Automation – you want all your online business processes to be integrated so everything flows smoothly from the time your customer walks into your site until he finishes at the checkout counter and even right down to when he receives his order. Using a software for ecommerce automation, you streamline all these processes to make things more convenient not only for your employees, but for your customers as well.
2. Multi-Channel Flexibility – most ecommerce solutions today are flexible enough to integrate with whatever online marketplace platform (eBay, Shopify, Woocommerce, etc.) you are using. With such integration, syncing of customer information is possible, facilitating better communication and coordination. These ecommerce solutions are likewise integrated with global fulfillment partners like DHL, FedEx, and UPS.
3. Order Fulfillment and Shipping – using an integrated web based shipping software ensures transparency and accountability every step of the way. From order processing to the time the goods leave your premises and to the time that they reach your customers, you are updated every step of the way. Tracking is easy for both you and your customers as the information is made readily available by these ecommerce solutions.
Every businessman should take advantage of the technology available today to optimize business operations, rationalize marketing strategies, and significantly increase customer satisfaction. With these, you can be assured of business grown coming from both repeat customers and new customers.
Unfortunately, the recent trend in business, which is online ordering, has become the cause of financial troubles for shops that are offline. These offline shops have started losing long-time customers who have started to order their products online. Almost anything can be ordered online; shoes, bags, jewellery, novelty items, equipment, grocery items, and even ready to eat food like pizza, and pasta.
Delivery security is a must for all customers. They should always ask for the Delivery man’s valid company I.D. and if you need to pay him, get the product first. This is where you see the advantage of the free shipping policies of online shops and companies.
Online sellers are lucky because OrderCup can make shipping very easy for them. From a single eCommerce store to the leading marketplaces of the world, online merchants distribute their products over the web. Our shipping company will do the tiresome part of shipping your products after a customer places an order. The online merchants save time and money on product shipping.
In OrderCup we perform order syncing to prevent errors and we can ship orders by the hundreds through batch shipping. Our company is US-based, but we ship products to all parts of the world. We were the first shipping company to make partners with carriers in Canada, Asia, Australia, and Europe. Our customers are all over the world and are multinationals. Every day, the list of our shipping partners is getting longer.
